UX Research Club
UX Research Club is a podcast dedicated to the field of User eXperience Research.
Dr Emmanuelle Savarit is an expert in UX research and the author of Practical User Research: How to integrate User Experience research into your product development, and more recently of the UX Research Powerhose, the foundation of strategic UX research leadership.
Emmanuelle has created this podcast to share her passion for the UX research discipline with you. If you have any questions, please feel free to contact her on LinkedIn -Emmanuelle Savarit, PhD
The UX Research Club's 1st episode was released in November 2022.
UX Research Club
S4-E5: AI in UX Research: Invisible Bias
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Invisible Bias - Data Quality, Representation and AI Distortion
We can analyse thousands of interviews, survey responses and behavioural data points in minutes. But what happens when the data is incomplete, certain voices are missing, or important nuances disappear during analysis?
In this episode, Emmanuelle explores how AI can inherit, amplify and conceal existing biases in research, creating convincing insights that may not reflect the full complexity of human experience.
In this episode:
- How data quality and representation shape AI-generated insights
- Why missing voices and minority perspectives matter
- How AI can distort qualitative and quantitative research
- The hidden biases in analytics, segmentation and predictive models
- Why human judgement remains essential when interpreting AI-generated findings
Because AI can identify patterns, but researchers must still question what those patterns leave out.
Masterclass series: The Influential Researcher
4th, 11th and 18th November
Free Introductory session on the 7th October.
For more information and to book your seat
Code for community discount UXRC2026
Click HERE
📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership
Launching in November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI. 📘 Get the book on Amazon: here